An optimized funnel can be the difference between making a healthy profit and barely breaking even.
It maximizes the profit you get from your marketing campaigns.
If you have a website, you have a funnel whether you want to build it or not. It might not be optimized, but it's there.
If your goal is to get your visitor to take action - any action - you have a sales funnel. This is true even if your only goal is something simple, like getting visitors to sign up for a mailing list.
Almost all existing sites have some sort of conversion funnel.
But according to Econsultancy, only 22% of businesses are happy with their conversion rates .
This means that most of us have a lot of work to do to get our sites where we want them to be.
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What is a conversion funnel?
A conversion funnel is a way to visualize the flow and path of conversion from leads to paying customers.
These visitors can be generated by various methods such as SEO, content marketing, social media, paid ads, and even cold broadcast.
If you can understand and analyze the process, there are steps you can take to improve this flow.
Here is a simple diagram of how the funnel is broken down:
This is a very simple visualization showing the four main steps of the process:
First, your potential customer learns about you or your product.
Second, you generate interest in your product. Note that the funnel is getting smaller, because not everyone who knows your product will be interested.
Third, you must plant the seed of desire for your product or service. Again the funnel gets smaller because you can't expect everyone who is interested to actually want your product.
And finally, ask for an action. For example, the action could be to buy something or join a mailing list. This is the smallest part of the funnel, as only a small percentage of the original leads will take action.
Now, let's break it down and take a look at exactly what's involved in each of these steps.
1.AWARNESS
To have a sales funnel, you need to attract (not push) leads into your funnel. To do this, market your business to people.
Keep in mind that the visitors to attract here are the ones who are starting to realize their problem.
This part of your marketing strategy includes anything that helps your brand reach new audiences. You have tons of options for getting there, but there are a few channels that tend to be particularly good for this step:
PPC campaigns. PPC campaigns allow you to target your ads to users who are actively looking for a product or service, making them a great source of qualified traffic.
Organic Research. Organic rankings also allow you to reach users during their searches, and often at a lower cost.
Social networks. Social media users may not be actively researching new products. But with the right targeting, campaigns on these platforms can be effective in reaching your target audience.
There are many ways to reach users at this point, but the most important thing to keep in mind is that you want to attract qualified traffic. Keep the focus on quality over quantity.
Unqualified prospects are much less likely to take the next step in your funnel (let alone the bottom of your funnel), so targeting your top-of-the-funnel strategies to the right audience is a much better use of your time and your budget.
How do you turn strangers into customers?
When developing new campaigns, always keep your target audience in mind. And if you need to, you can always cast a wider net late
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2.INTEREST
After you've drawn prospects into your funnel, you need to spark their interest in your product or service. Your content and your website are the best tools to do this.
Find out what users need to know about your industry, services, and products. Determine what questions and what needs they have.
Then create content that meets those needs and positions your brand as the authority on the topic. Write blog posts, offer helpful resources, and publish in-depth, informative guides that help your audience better understand what exactly you are offering.
Content that keeps visitors interested and engaged is essential in helping your target audience to know, love, and trust you.
But how does that get them down your funnel?
The best way is to create content that requires action to access it. In most cases, this will be a registration form with a "bait" like a downloadable guide in PDF format.
Creating a downloadable resource, and then asking your visitors to exchange their information via email, is a great way to turn your audience from casual visitors to prospects.
Once you have their email address, you can send more useful content and move them through your funnel. This helps you ensure that qualified prospects don't just forget about your brand.
It is at this stage that potential customers evaluate your product or service to determine if it can meet their needs. So to take them to the next step, you need to illustrate the value you bring, as well as what sets your business apart from your competition.
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3.DESIRE
Next, you need to work on making your prospects even more interested in your product or service. Show them why they need what your business has to offer.
A series of email autoresponders or a drip campaign is perfect for this. It continues to build the relationship between your business and your potential customers.
The most important thing to remember at this point is that people more often than not want a solution to a problem. Highlight the specific problem you are solving and focus on the difference between your solution and solutions offered by other companies.
Make your potential customers want your business solution. Once you've accomplished that, converting them will become a much easier process.
A good web copywriter can be invaluable in turning interest into desire.
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4.ACTION
The last and arguably most important step in your funnel is action. This is your ultimate goal, the big thing you want your prospect to take.
Yes, they might have taken smaller steps already, like downloading a resource and interacting with your email content. But you want more action ...
You want them to buy!
It is important to note that only a small percentage of prospects will reach this level.
But when you take steps to improve your funnel, you can maximize the number of leads that move forward with each step.
How to create a sales funnel
Yet creating an effective conversion funnel takes time. It doesn't happen overnight.
But if you want to maximize your sales and income, now is the time to start working on your funnel.
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